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Tesco Calling Card Privacy and Cookie Policy

This Online Top-up Privacy and Cookie Policy explains how all personal information collected via the Online Top-up Service is used by Tesco Stores Limited supplier Mi-Pay Limited (MIPAY, we or us). Please read it carefully.

If you have any queries or requests concerning your personal information please contact us in writing at Mi-Pay Limited, ReD House, Cemetery Pales, Brookwood, Surrey GU24 OBL.


1.1 We collect the details provided by you such as name, address, telephone number and email address together with information we learn about you from your use of the Online Top-up Service. For registered customers, we collect personal information when you log-in and update your account details.

1.2 We also collect information about the transactions you undertake including details of payment cards used.

1.3 We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site use which enables us to improve the service we provide.

1.4 We may monitor, record, store and use any SMS, telephone, email or other electronic communications with you for training purposes, so that we can check any instructions given to us and to improve the quality of our service.

1.5 From time to time we will also monitor usage of our service for operational reasons and to ensure that you are not misusing any of the services provided to you.


2.1 The main reasons for which we collect and store your information are to:

• create an account for you to use the Online Top-up Service (for registered customers only)

• provide you with the Online Top-up Service • understand our customers' top-up habits to improve our service

• update your account with changes that you have made or changes sent to us by your bank or card issuer (for registered customers only)

• check that you are a registered customer by requesting a password or PIN or other security information before allowing you to use the service (for registered customers only)

• record transactions made by you, for example, topping up mobile phone airtime

• collect payment from you

• customise the content and/or layout of our page for each individual user (for registered customers only)

• communicate with you to confirm transactions you have made or changes to your account details • enable us to comply with our legal and regulatory obligations.

2.2 Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.

2.3 Information you provide to us may be validated against information we already have on file that is associated with you, your credit or debit card, your bank account, your Tesco Calling Card account or information we receive from one or more third parties, or information maintained by third parties. We may verify any information you provide with third party fraud prevention agencies and it is therefore extremely important that the information you give us is accurate and up to date. Please note that your personally identifiable information will be processed by third party fraud prevention agencies based in the United States. The laws on holding personal data in the United States may be less stringent than those in the UK but we will hold and transmit your personal information in a safe, confidential and secure environment. All third parties based in the United States are certified with the Department of Commerce Safe Harbor Program. The Safe Harbor Program incorporates Data Protection Principles, which govern the transmission and processing of personal information sent from EU member countries to the United States. If you object to your personal information being transferred or used as described in this Privacy Policy, please do not register for the Online and IVR Purchase and Top-up Service. We and Tesco Stores Limited, as well as other members of the Tesco plcGroup, will use your details, the information relating to the provision of the Online and IVR Purchase Top-up Service, and other information about you available to us including your name, address, your mobile number and your Online Top-up Service spend (your information) to identify you, conduct research on your use of the Online Top-up Service, to help Tesco make informed business decisions, and inform you of Tesco Group offers and services (if you would prefer not to be informed of offers and services by Tesco, please let Tesco know).

2.4 We will pass your information to the Tesco group, any successors in title to the Tesco Stores Limited business and suppliers that process data on behalf of Tesco Stores Limited. In addition, information may be disclosed for the prevention and detection of crime. We may also use and disclose information in aggregate (so that no individual customer is identified) for marketing and strategic development purposes. We will not otherwise pass your information to anyone else outside of the Tesco group.

2.5 We use other companies to provide parts of our services. We may provide your personal information to these companies to enable them to help us provide you with these services. 2.6 We treat the information you provide to us with the utmost confidentiality and will only disclose it to third parties:

• when you provide us with your consent

• in order to provide elements of our services (e.g. credit reference agencies)

• in order to receive professional advice

• in relation to the investigation or prevention of crime

• as may be required by law (including at the request of any regulatory body or governmental agency)

2.7 Sometimes Tesco will contact you directly to resolve a query raised by you regarding the service. Tesco may also use your personal data provided by us to contact you for marketing purposes.

3. OTHER WEBSITES The Online and IVR Purchase and Top-up Service may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


In order to comply with new rules, we use a system of classifying the different types of cookies which we use on the Website, or which may be dropped by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don't want to have them on your device. Please be reassured that we are working on other privacy and cookie-related improvements to the Website.

4.1 What is a cookie? Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

• Persistent cookies - these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

• Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

• Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at and


5.1 A list of all the cookies that may be used on the Website by category is set out below.

Strictly necessary cookies

These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.

These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance cookies

These cookies collect anonymous information on the pages visited. By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

Functionality cookies

These cookies remember choices you make to improve your experience. By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting or advertising cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

5.2 Behavioural advertising and online privacy

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at The guide contains an explanation of the IAB’s self-regulatory scheme to allow you greater control of the advertising you see.

5.3 Using browser settings to manage cookies

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.

However, because cookies allow you to take advantage of some of the Website’s essential features, we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any of our products and services that require you to Sign in. If you leave cookies turned on, remember to sign off when you finish using a shared computer.


We can change this Privacy Policy at any time by placing an amended Privacy Policy on the Tesco Mobile website. For registered customers, we will give you reasonable notice of any changes. We will notify you of material changes directly, for example by email to the address registered with your Top-up Account. If you do not agree with the changed Privacy Policy, you may stop using the Online Top-up Service. If you continue to use the Online Top-up Service after the date on which the change comes into effect, your use of the Online Top-up Service indicates you agree to the changed Privacy Policy.


7.1 You have the right to access personal information that is held about you. To obtain a copy of the personal information held by Mi-Pay, please write to us at the following address: Mi-Pay Limited, ReD House, Brookwood, Surrey GU24 OBL enclosing your name and postal details and cheque for £10 made payable to “Mi-Pay Limited”.

7.2 We will amend or delete any personal data relating to you that are found to be incorrect or no longer valid.

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